• Maruti Suzuki Creates Buzz with Launch of Highly Anticipated Invicto MPV, Offering Premium Features and Unique Design.
• Bookings Now Open for Maruti Suzuki’s Flagship Model, Poised to Take on Rivals Toyota Innova Hycross and Kia Carnival in the Premium MPV Market.

After months of anticipation, the country’s largest carmaker, Maruti Suzuki, has begun bookings for its most expensive and premium vehicle ever, the Invicto MPV. Customers can reserve their Invicto by paying a Rs 25,000 booking fee on Maruti Suzuki’s official website or at any Nexa dealership. This new model will replace the popular mid-size SUV, the Grand Vitara, as the flagship model in the Maruti Suzuki lineup. The product, a badge-engineered version of the popular Toyota Innova Hycross, will go on sale on July 5.

The new Invicto, as previously said, will be based on the Toyota Innova Hycross and will largely resemble it from the outside. The Invicto will have only a few unique elements that set it apart from its Toyota equivalent. The front grille will be the key differentiator, with two chrome slats extending into the headlamps, providing a unique and distinctive design. Maruti Suzuki has also made modest changes to the bumper, inserted new headlamp and taillight inserts and created an original alloy wheel design.

Customers should expect slight upholstery changes and changes to the feature list inside the Invicto. These changes try to find a compromise between providing a premium experience and keeping costs low. Maruti Suzuki may choose to exclude some advanced driver assistance systems (ADAS) components or the full package. Apart from that, the majority of the interior and exterior will be the same as the Toyota Innova, which means it will have ventilated front seats, a wireless charger, a panoramic sunroof, a 9-inch touchscreen infotainment system, wireless Apple CarPlay and Android Auto, and a full-TFT instrument console.

In terms of powertrains, the Invicto’s higher-end models are likely to include a powerful 183hp, 2.0-liter strong-hybrid powertrain linked with an e-CVT gearbox, similar to the Innova Hycross. The entry-level trims, on the other hand, are slated to be fitted with a 173hp, 2.0-liter petrol engine mated with a CVT, making the Invicto the first Maruti Suzuki car to be sold solely with an automatic gearbox.

According to new sources, the Invicto will be manufactured alongside the Innova Hycross at Toyota’s Bidadi plant, emulating Toyota’s concurrent production of the Grand Vitara and Hyryder. Because Maruti Suzuki will use Toyota’s TNGA-C chassis and strong-hybrid powertrain, they will pay a royalty to Toyota, resulting in the Invicto being more expensive than its Toyota counterpart.

The petrol variants of the Invicto could be priced similarly to the outgoing Innova Hycross, which is now priced between Rs 18.55 lakh and Rs 19.45 lakh (ex-showroom, Mumbai), while the hybrid range is priced between Rs 25.03 lakh and Rs 29.99 lakh (ex-showroom, Mumbai). Meanwhile, the Maruti Suzuki Invicto will compete in the premium MPV sector, especially against its Toyota counterpart, the Innova Hycross. It will also compete with the Kia Carnival, though at a somewhat higher price, ranging from Rs 30.99 lakh to Rs 35.49 lakh.