TheTVS MotoSoul 2023 has begun in Goa with the introduction of four custom motorcycles based on the Ronin that demonstrate its versatility.

The second edition of the MotoSoul was launched today in Vagator, Goa, by TVS Motor Company. The Ronin was introduced by the brand last year, and it has been well received by customers. TVS has unveiled four custom motorcycles, each with a unique flavour, on the main stage, capitalising on the versatility of its platform.

The Ronin-based custom models were created in collaboration with some of the world’s most talented builders. On Day 1 of the TVS MotoSoul, JVB Moto from Germany brought in a custom Ronin named Agonda, which was inspired by the Agonda beach in Goa. The Indonesia-based Smoked Garage drew inspiration from the undefeated Samurai, Ronin, for its Musashi build.

Rajputana Customs in India dubbed its creation the Wakizashi, while TVS Motor Company’s Factory Custom unit displayed the SCR. Each of these motorcycles embraced the Ronin’s minimalistic retro-modern charm, and their designers envisioned different uses to push the boundaries even further.

“One of the key growth pillars for TVS Motor Company is global premiumization, which will be driven by our flagship brands TVS Apache and TVS Ronin and their 5 million global community,” Sudarshan Venu, MD, TVS Motor Company, said on the occasion. We are excited to return with the TVS MotoSoul 2023 Edition, which represents our commitment to bringing together our community of riders and performance enthusiasts and celebrating their camaraderie and passion for motorcycling.”

At the 2023 MotoSoul event, TVS used the opportunity to announce its flat tracker programme. The Hosur-based manufacturer says the format ‘has been curated to build a new breed of racing enthusiasts on the back of TVS Racing’s rich legacy of over 40 years’. Lucky Ali will also perform on the first day, as well as a live set by Nikhil Chinappa.

The road-spec TVS Ronin starts at around Rs. 1.50 lakh (ex-showroom) and comes with features like dual-channel ABS, Bluetooth connectivity with voice assistance, ride modes, upside-down front forks, a wide handlebar, a fully-digital offset instrument cluster, and so on.

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